1) Power is not only what you have but what the enemy thinks you have. Boycotts have fallen out of favor on the Right because the Left has used that tactic to target conservative radio. This is a mistake. That’s because there are a lot more conservatives than there are liberals and we’re much more capable of using the tactic effectively. There are roughly 120 million people who identify with conservatism in this country and almost twice as many Christians. When there are threats that Christians and conservatives will refuse to go see movies, stop buying products, or cancel subscriptions, it will scare some people straight. That threat should be used and carried out much more often.
2) Never go outside the experience of your people. Want to know why Republicans are so terrible at reaching out to minorities? Because identity politics works really, really well and conservatives tend to oppose it on principle. So, white Republicans are constantly trying to go outside of their experience and reach out to minorities who are generally disinclined to listen to them because they have the wrong skin color. When the GOP accepts reality, adopts the tactics of the Democratic Party, and starts paying off our own Sharptons and Jesse Jacksons to reach out to minority groups and call Democrats racists, we’ll start making inroads with minorities for the first time in decades.
3) Wherever possible go outside the experience of the enemy. The GOP often foolishly retreats from social issues. This is a huge mistake in an era when 76% of the country is Christian and most liberals find sincere Christian beliefs to be repellent. We don’t have to preach at anyone, wag our fingers, or turn into legions of Ned Flanders, but we shouldn’t be afraid to talk about our Christian beliefs, stick up for Christians who are under attack, and hammer the Left for its anti-Christian bigotry. Conservatism is a pro-Christian ideology and liberalism is an anti-Christian ideology. We should never be afraid to drive that point home.
4) Make the enemy live up to their own book of rules. This is something conservatives have gotten much better at in the last few years, but we seldom take it far enough. If we did, a tax cheat who advocates higher taxes could certainly never be our Treasury Secretary, Barack Obama would be afraid to associate with race hustlers like Al Sharpton or one percenters like Warren Buffet, and Al Gore would have either given up his mansion or his status as the leader of the cult of global warming.
4A) Ridicule is man’s most potent weapon. Conservatives have a tendency to try to win every debate with logic and recitations of facts which, all too often, fail to get the job done because emotions and mockery are often just as effective as reason. The good news is that liberals almost never have logic on their side; so they’re incapable of rationally making the case for their policies while conservatives can become considerably more effective debaters by simply adding some emotion-based arguments and sheer scorn to their discourse. This has certainly worked on Twitter, where conservatives keep making the Obama campaign look like buffoons by taking over its hashtags.
6) A good tactic is one that your people enjoy. Sometimes Republicans get too serious about politics. Why not hold a fund raiser at the gun range? What’s wrong with having Kid Rock or a bunch of popular country musicians play at a massive voter registration drive? How about building some giant puppet heads of our own, featuring Nancy Pelosi injecting botox into her face or Barack Obama punching the Pope in the stomach? A little controversy and fun draw in the eyeballs and gets people excited.
7) A tactic that drags on too long becomes a drag. This one seems self-explanatory, but in practice, it can be tough to keep things on a timeline. This is what happened to the Occupy Movement, the wars in Iraq and Afghanistan, and the Republican race for the presidency, too. If it goes on too long, people sour on it whether it’s a war, an election, or a tactic.
8) Keep the pressure on. Conservatives fall down on this one all the time. Just when Obama’s SuperPac was starting to feel real pressure over taking a million dollar donation from Bill Maher, conservatives eased up. This is also why liberal film stars feel so comfortable trashing conservatives, Christians, and Americans — even right before their film comes out. It’s because we get offended, shrug our shoulders, and then almost immediately let it go. Sometimes, an apology doesn’t fix everything. How often do liberals accept an apology at face value and let an issue go?